WhiteFeather’s soft sculptural work, Alma, went immediately viral after being posted to reddit by user Bender420, who discovered the sculpture installed anonymously outdoors. The post on Imgur gained over 5M+ hits in just three days, inspiring a new cult following and worldwide media coverage.

Visit reddit to see the original post by Bender420 that linked to the Imgur post, here and thread of comments that created a new mythology around the work. The Imgur post was later removed.